Brad Boehler has been appointed the new president of the North America Region for Manitou Group and is now a member of the executive committee.
An engineer by trade, Boehler has built a vast experience of over 25 years in the construction and lifting equipment sector, holding high-level leadership positions. Notably, he served as president of the Canadian group Skyjack for over 8 years, a role he subsequently held at Morbark and, most recently, at Makinex USA, where he was responsible for business development and managing a dealer network across the entire U.S.
Boehler states: "I am proud and enthusiastic to join Manitou Group and take on this new challenge. We have highly committed employees and two strong value-added brands in Gehl and Manitou. I am eager to apply my extensive industry experience with both the sales and industrial teams to make the North American market a powerful growth engine for Manitou Group, by continually staying closer to our valued customers."
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